Monthly Archives: March 2014

Don’t misunderstand Minimum Viable Product

I’m starting to think that Minimum Viable Product is the most misunderstood term in product management today. To be fair the name is rather misleading because it’s not really a ‘shippable’ product at all. Rather MVP is a strategy for … Continue reading

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Are you looking at features when you should be thinking benefits?

Whether a product is digital, physical or even a service the features are the ‘buttons’ and ‘knobs’ that do stuff, while benefits are the advantages or rewards we get for pushing and twirling.  Like a rat in a laboratory experiment, if button … Continue reading

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