Category Archives: start-up

Don’t ignore a ‘faster horse’

Henry Ford is often quoted* as saying “If I’d asked my customers what they wanted they’d have said a faster horse”. in product management this is often used as an example of customers not knowing what they want, when actually … Continue reading

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How to fail less by Steve Blank

Learning that a start-up is actually the search for a business model rather than the perfect product or service is probably the most important lesson for any entrepreneur. And here is a wonderful visual summary of Steve Blank’s  customer development methodology or the … Continue reading

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