Tag Archives: Product Management

My dream of mobile banking has turned into a nightmare

I was an earlier adopter of mobile banking, which is no surprise as I was the head of product at Monitise when we launched the UK’s first mobile banking apps in 2006. Back then I used to tell sceptics how … Continue reading

Posted in mobile banking, mobile money, Product Management | Tagged , | Leave a comment

Are you looking at features when you should be thinking benefits?

Whether a product is digital, physical or even a service the features are the ‘buttons’ and ‘knobs’ that do stuff, while benefits are the advantages or rewards we get for pushing and twirling.  Like a rat in a laboratory experiment, if button … Continue reading

Posted in Product Management | Tagged | 2 Comments